
What does the color look like? Well, I'll let the marketing geniuses at the BB website tell you:
A fresh, new spin on Fall’s strong eye: Forest Shimmer Ink Long-Wear Gel Eyeliner. For a look that’s equally of-the-moment and an Ivy League classic, Bobbi’s blended deepest green with golden pearls to create a liner that really makes eyes pop.

And the formula - this eyeliner wears like iron. Fab friend Sherry actually has freakishly oily eyelids and therefore is my absolute true tester for any eye shadow and eye liner - and this stuff stays put in a miraculous way (fyi, the Chanel waterproof pencil failed her test). I find that it takes a teeny bit of practice, but not much...and I'm so not patient about getting ready in the morning, so anything difficult gets tossed out the window.
I use both their ultra fine eyeliner brush and a lip brush for application, depending on the effect I want. Yes, I said a lip brush. The eyeliner brush deposits more gel for a deeper color and you can vary the line from very fine to a little thicker. I use the lip brush when I want a smudgier effect - it works quite well. It doesn't deposit quite as much formula and the line is thicker, so it needs a little less precision - and on some mornings, that's a good thing. (I also use a foundation brush for my BB pot rouge, but that's another conversation).
I give it my highest recommendation possible. Just don't ask me to choose between this and the Dior polish.